SmartWay Affiliate Editorial Calendar

Winter 2025: Resources for Your Members

Share these SmartWay resources and ideas with your members in newsletters, on websites, and on social media.

January: Goal Setting

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The new year is a great time to align your focus, make improvements and set goals. Encourage your members and stakeholders to demonstrate the qualities of innovation and leadership that create market advantages and build long-term value by establishing goals around sustainable freight transportation. SmartWay has proven metrics and measures that help companies understand and improve their carbon footprint by reducing transportation related emissions. Review the following links for a variety of fuel-saving technologies, strategies and other resources that fit your members’ business needs, whether at their own shipping facilities and/or with their contracted freight service provider.

Shippers and logistics companies can encourage their carriers and suppliers to join the SmartWay program and take advantage of program resources to help cut fuel spend while protecting the environment.
Carriers can access technology fact sheets and on-demand webinars that provide more specific information about fuel-saving and cleaner trucks, trailers and equipment.
For more information on setting goals and reducing transportation related emissions, check out our Goal Setting Guide entitled: Improving Supply Chain Freight Performance. The document provides guidance on how you can integrate your transportation and logistics operations into your sustainability goals and plans and includes a template for building a freight action plan aimed at improving freight supply chain performance.  Companies can integrate their sustainability plans and results into corporate communication including environmental and sustainability reporting and branding.